LuminoKrom, nominated for the 2020 Road Safety Prize
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LuminoKrom photoluminescent paint, nominated for the 2020 Road Safety Prize

10 March 2020

The 4th edition of the road safety innovation competition highlights the innovations that make the road safer

LuminoKrom photoluminescent paint – OliKrom©

Road Safety organized, for the fourth consecutive year, two road safety innovation contests. These contests aim to promote virtuous initiatives in road safety carried out by entrepreneurs, start-ups, groups and students, and encourage innovation in this field.

  • The Innovation Prize, aimed at businesses, aims to label innovative products and services that make the road safer.
  • The Innovation Challenge, meanwhile, rewards the three best student initiatives by awarding them endowments of 3,000 to 12,000 euros.

The juries of these two competitions, chaired by Emmanuel Barbe (then interministerial delegate for road safety *) for the Innovation Prize, and by David Julliard (assistant to the delegate) for the Challenge Innovation, and made up of road safety professionals, met in January and February 2020 and selected 21 best finalist innovations from 68 applications for the Innovation Prize and 47 for the Innovation Challenge.

LuminoKrom® Vision + luminescent marking nominated in the category “Improvement of road and vehicle safety”

LuminoKrom® Vision+, developed by OliKrom in partnership with Eiffage Route, is a photoluminescent road marking.

This road paint is naturally charged in the sun and / or in the presence of an artificial light source (interior lighting, car headlight, etc.) and lights up at night, forming a “light guide” for more than 10 hours.

This innovation was supported within the framework of the I-Street project, winner of the Investments for the Future Program (PIA) operated by the ADEME (French Environment and Energy Management Agency). This patented innovation was developed within the R&D department of OliKrom. Four years were needed to obtain a paint conforming to professional use with optimal luminous performance (in intensity and duration) to ensure visibility throughout the night (+10 hours).

In 2018, LuminoKrom® photoluminescent paint was successfully applied on a cycle path. In 2019, this innovation in the field of road infrastructure was labeled by the Comité d’Innovation Routes et Rues. LuminoKrom® photoluminescent markings are now widely deployed in France to secure cycling facilities and pedestrian paths. In 2020, LuminoKrom® markings began to seduce beyond our borders, notably with the first projects in Belgium.

Link to the 21 nominees of the 2020 Road Safety Innovation Prize

LUMINOKROM® in the press