{"id":29479,"date":"2018-11-13T13:43:11","date_gmt":"2018-11-13T11:43:11","guid":{"rendered":"https:\/\/www.luminokrom.com\/la-tribune-olikrom-et-eiffage-devoilent-la-premiere-route-luminescente-de-france-a-pessac\/"},"modified":"2025-05-12T16:06:29","modified_gmt":"2025-05-12T14:06:29","slug":"la-tribune-olikrom-and-eiffage-unveil-frances-first-luminescent-road-in-pessac","status":"publish","type":"post","link":"https:\/\/www.luminokrom.com\/en\/press\/la-tribune-olikrom-and-eiffage-unveil-frances-first-luminescent-road-in-pessac\/","title":{"rendered":"[La Tribune] Olikrom and Eiffage unveil France&#8217;s first luminescent road in Pessac"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>A first in France. Eiffage Route and Gironde-based Olikrom, who formalized their collaboration a year ago, inaugurated a luminescent cycle path in Pessac yesterday. The primary objective is to enhance road safety by improving the visibility of road markings. After a test run in Pessac, the product is due to be marketed in France in 2019, then internationally.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"wp-image-2434 size-medium aligncenter\" src=\"https:\/\/www.luminokrom.com\/wp-content\/uploads\/2024\/07\/route-olikrom.jpg\" alt=\"\" width=\"600\" height=\"300\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>You have to wait until nightfall to see the effects. The result is then very visible. On a completely dark road, visibility is increased by 50 to 100 meters. The road lights up. To achieve this, a luminescent white strip was laid on the ground of a cycle path in Pessac. The secret? A paint developed by Pessac-based company Olikrom, LuminoKrom\u00ae.<\/p>\n<p>&#8220;This paint, which contains innovative, long-lasting pigments, captures and stores sunlight or light from headlights all day and releases it all night&#8221;, explains Jean-Fran\u00e7ois L\u00e9tard, founder of Olikrom, a specialist in intelligent pigments.<\/p>\n<p>Read also: Intelligent pigments: Olikrom inaugurates its pilot unit<\/p>\n<p>&nbsp;<\/p>\n<h2>A global reach and an innovative concept<\/h2>\n<p>The idea is not new:<\/p>\n<p>&#8220;A first attempt was made in the Netherlands, but failed as soon as the technology left the laboratory. There were indeed several challenges: developing this paint while complying with road markings, which had to be anti-slip. It took two years of research,&#8221; admits Jean-Fran\u00e7ois L\u00e9tard. The key to success, in my opinion, is to master all the stages, from pigment manufacture to paint, and then to integrate it into the finished product.<\/p>\n<p>In Pessac, the test is being carried out over a 2-kilometer stretch, the idea being to obtain the necessary certifications for marketing in France as early as next year, and then internationally. &#8220;It&#8217;s a global market,&#8221; insists Jean-Fran\u00e7ois L\u00e9tard.<\/p>\n<p>&nbsp;<\/p>\n<h2>The road of the future and tomorrow&#8217;s safety<\/h2>\n<p>In addition to bicycle lanes, a number of other applications are rapidly being considered, notably to improve safety at dangerous points, in the immediate vicinity of crosswalks, in school zones and on rural bends. &#8220;The aim is to find solutions to improve road safety, the priority being to protect the most vulnerable&#8221;, insists Fran\u00e7ois Olard, Research and Innovation Director at Eiffage Route.<\/p>\n<p>This achievement, made possible thanks to the I-Street innovation program coordinated by the Eiffage Group and supported by Ademe, prefigures a road of the future that is not only safer, but also more economical and more ecological. Although the cost of this top-of-the-range paint job has not been revealed, &#8220;it will still be less expensive than building a new infrastructure&#8221;, says Fran\u00e7ois Olard. &#8220;To light this Pessac trail, we would have had to dig trenches, touch tree roots and install relatively low lampposts,&#8221; says Eric Martin, 1st deputy mayor of Pessac. &#8220;In addition, Pessac was the first town in France with a population of over 50,000 to test switching off street lighting at night.<\/p>\n<p>&nbsp;<\/p>\n<p>A few days ago, Olikrom was awarded the Indusrial Nugget prize at the Grands Prix de l&#8217;industrie du futur organized in Nice by La Tribune.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"btn_degrade_vert\"><a href=\"https:\/\/www.sudouest.fr\/gironde\/bordeaux\/gironde-il-y-a-cinq-ans-l-inauguration-a-pessac-de-la-premiere-piste-cyclable-luminescente-en-france-17366105.php\" target=\"_blank\" rel=\"noopener\">Read the article<\/a><span style=\"font-size: 16px;\">\u00a0by H\u00e9l\u00e8ne Lerivrain<\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; A first in France. Eiffage Route and Gironde-based Olikrom, who formalized their collaboration a year ago, inaugurated a luminescent cycle path in Pessac yesterday. The primary objective is [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":19546,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[424],"tags":[],"class_list":["post-29479","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.luminokrom.com\/en\/wp-json\/wp\/v2\/posts\/29479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luminokrom.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luminokrom.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luminokrom.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luminokrom.com\/en\/wp-json\/wp\/v2\/comments?post=29479"}],"version-history":[{"count":6,"href":"https:\/\/www.luminokrom.com\/en\/wp-json\/wp\/v2\/posts\/29479\/revisions"}],"predecessor-version":[{"id":33661,"href":"https:\/\/www.luminokrom.com\/en\/wp-json\/wp\/v2\/posts\/29479\/revisions\/33661"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.luminokrom.com\/en\/wp-json\/wp\/v2\/media\/19546"}],"wp:attachment":[{"href":"https:\/\/www.luminokrom.com\/en\/wp-json\/wp\/v2\/media?parent=29479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luminokrom.com\/en\/wp-json\/wp\/v2\/categories?post=29479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luminokrom.com\/en\/wp-json\/wp\/v2\/tags?post=29479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}