{"id":35822,"date":"2026-04-22T16:29:35","date_gmt":"2026-04-22T14:29:35","guid":{"rendered":"https:\/\/www.luminokrom.com\/?p=35822"},"modified":"2026-02-19T17:44:30","modified_gmt":"2026-02-19T15:44:30","slug":"illuminated-signs-between-commercial-visibility-and-environmental-responsibility","status":"publish","type":"post","link":"https:\/\/www.luminokrom.com\/en\/blog\/enseignes-lumineuses-et-responsabilite-environnementale\/","title":{"rendered":"Illuminated signs : between commercial visibility and environmental responsibility"},"content":{"rendered":"<div id=\"pl-35822\"  class=\"panel-layout\" ><div id=\"pg-35822-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-35822-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-35822-0-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p>&nbsp;<\/p>\n<p><strong><span style=\"font-size: 20px;\">Illuminated signs shine brightly in our cities and commercial areas, and have become essential visual landmarks in the urban landscape.<\/span><\/strong><\/p>\n<p>They are a powerful tool for visibility and commercial appeal: differentiation from the competition, brand recognition, increased footfall in stores. An illuminated fa\u00e7ade catches the eye, even in the evening.<\/p>\n<p>But they also raise major issues such as light pollution, the significant energy consumption that this phenomenon generates, and the nuisance caused to local residents.<\/p>\n<p>In France, their use is regulated (notably by the Environment Code), but the rules are sometimes poorly enforced due to a lack of information or monitoring.<\/p>\n<p><strong>How can commercial performance be reconciled with environmental responsibility ?<\/strong><\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><div id=\"pg-35822-1\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-35822-1-0\"  class=\"panel-grid-cell\" ><div id=\"panel-35822-1-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child\" data-index=\"1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h2>Strategic lever for businesses<\/h2>\n<\/div>\n<\/div><\/div><div id=\"panel-35822-1-0-1\" class=\"so-panel widget widget_sow-editor panel-last-child\" data-index=\"2\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p><strong><img decoding=\"async\" class=\" wp-image-35929 alignleft\" title=\"pexels-ryutaro-5745998\" src=\"https:\/\/www.luminokrom.com\/wp-content\/uploads\/2026\/02\/pexels-ryutaro-5745998-683x1024.jpg\" alt=\"pexels-ryutaro-5745998\" width=\"267\" height=\"401\" srcset=\"https:\/\/www.luminokrom.com\/wp-content\/uploads\/2026\/02\/pexels-ryutaro-5745998-683x1024.jpg 683w, https:\/\/www.luminokrom.com\/wp-content\/uploads\/2026\/02\/pexels-ryutaro-5745998-200x300.jpg 200w, https:\/\/www.luminokrom.com\/wp-content\/uploads\/2026\/02\/pexels-ryutaro-5745998-1024x1536.jpg 1024w, https:\/\/www.luminokrom.com\/wp-content\/uploads\/2026\/02\/pexels-ryutaro-5745998-1365x2048.jpg 1365w, https:\/\/www.luminokrom.com\/wp-content\/uploads\/2026\/02\/pexels-ryutaro-5745998-400x600.jpg 400w, https:\/\/www.luminokrom.com\/wp-content\/uploads\/2026\/02\/pexels-ryutaro-5745998-scaled.jpg 1707w\" sizes=\"(max-width: 267px) 100vw, 267px\" \/><\/strong><\/p>\n<p><strong>Illuminated signage is much more than just a lighting device.<\/strong><\/p>\n<p>It plays a key role in branding strategy.<br \/>\nIt boosts <strong>visibility and influences consumer behaviour.<\/strong><\/p>\n<p>Signage that is visible from a distance allows businesses to be quickly identified, establishes a strong visual identity and helps them stand out in a competitive environment<\/p>\n<p>It acts as a permanent signal, facilitating brand memorisation and recognition.<\/p>\n<p>Light naturally attracts the eye. An illuminated shop window or logo :<\/p>\n<ul>\n<li>captures attention<\/li>\n<li>enhances the attractiveness of the point of sale<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>The presence of light in the evening also helps to create a feeling of activity<\/strong><br \/>\n<strong>and dynamism in a neighbourhood, reinforcing the image of a lively area.<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><div id=\"pg-35822-2\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-35822-2-0\"  class=\"panel-grid-cell\" ><div id=\"panel-35822-2-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child\" data-index=\"3\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h2>Why this is an issue : energy, pollution and urban perception<\/h2>\n<\/div>\n<\/div><\/div><div id=\"panel-35822-2-0-1\" class=\"so-panel widget widget_sow-editor panel-last-child\" data-index=\"4\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h3>Significant energy consumption that affects its environment<\/h3>\n<p><img decoding=\"async\" class=\" wp-image-35908 alignleft\" title=\"photo-ampoule\" src=\"https:\/\/www.luminokrom.com\/wp-content\/uploads\/2026\/02\/photo-ampoule.webp\" alt=\"photo ampoule\" width=\"269\" height=\"404\" srcset=\"https:\/\/www.luminokrom.com\/wp-content\/uploads\/2026\/02\/photo-ampoule.webp 500w, https:\/\/www.luminokrom.com\/wp-content\/uploads\/2026\/02\/photo-ampoule-200x300.webp 200w, https:\/\/www.luminokrom.com\/wp-content\/uploads\/2026\/02\/photo-ampoule-400x600.webp 400w\" sizes=\"(max-width: 269px) 100vw, 269px\" \/><\/p>\n<p><strong>While illuminated signs contribute to commercial vitality, their environmental and urban impact raises several concerns.<\/strong><\/p>\n<p>When lighting remains on throughout the night, energy consumption automatically increases.<br \/>\nEven with more efficient LED technologies, the proliferation of lighting devices leads to :<\/p>\n<ul>\n<li>continuous energy expenditure<\/li>\n<li>indirect CO\u2082 emissions<\/li>\n<li>significant economic costs for businesses and local authorities<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>In the context of energy transition, these uses are increasingly being questioned.<\/strong><\/p>\n<p>In addition, artificial light at night disrupts ecosystems. It affects insects attracted to light sources, the biological cycles of birds and mammals, and the quality of the night sky.<\/p>\n<p>The fight against<strong> light pollution<\/strong> has become a major public policy issue, particularly in the context of biodiversity conservation.<\/p>\n<p>Finally, we must not forget the <strong>nuisance this can cause for residents.<\/strong> Indeed, some signs can generate light intrusion into homes, but this can also have an impact on sleep quality.<\/p>\n<p>This alters the urban experience: excessive light can be perceived as aggressive or intrusive.<\/p>\n<p>A legal framework exists, but it is sometimes poorly enforced.<\/p>\n<p>French regulations require illuminated signs to be turned off at certain times (particularly between 1 a.m. and 6 a.m., with some exceptions). However, due to a lack of awareness or enforcement, violations persist.<\/p>\n<p><strong>The challenge is therefore not only technical, but also cultural : changing practices.<\/strong><\/p>\n<div class=\"btn_degrade_vert_fleche\"><a href=\"https:\/\/www.luminokrom.com\/en\/environment\/\" target=\"_blank\" rel=\"noopener\">Discover our articles on the environment\u00a0<\/a><\/div>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><div id=\"pg-35822-3\"  class=\"panel-grid panel-has-style bordure_haut_gris-nc-wrap\" ><div class=\"bordure_haut_gris panel-row-style panel-row-style-for-35822-3\" ><div id=\"pgc-35822-3-0\"  class=\"panel-grid-cell\" ><div id=\"panel-35822-3-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child\" data-index=\"5\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h2>Towards more responsible brands : the role of innovation<\/h2>\n<\/div>\n<\/div><\/div><div id=\"panel-35822-3-0-1\" class=\"so-panel widget widget_sow-editor panel-last-child\" data-index=\"6\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p><strong>Faced with these challenges, the transformation of the illuminated signage model has become necessary.<\/strong>The goal is to provide intelligent lighting.<\/p>\n<h3>The photoluminescent alternative with LuminoKrom\u00ae<\/h3>\n<p>In line with this approach,<strong> innovative solutions are emerging, such as LuminoKrom\u00ae photoluminescent technology.<\/strong><\/p>\n<p><strong>Unlike signs that require a continuous power supply, LuminoKrom\u00ae absorbs light during the day and releases it in the dark, without consuming energy.<\/strong><\/p>\n<p>Applied to signage or visual identification elements, this photoluminescent paint makes it possible to :<\/p>\n<ul>\n<li>maintain a visible marker at night<\/li>\n<li>reduce dependence on electric lighting<\/li>\n<li>limit light pollution<\/li>\n<li>combine visibility and energy efficiency<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>It thus offers a concrete alternative for rethinking commercial signage in a more sustainable way.<\/strong><\/p>\n<p><img decoding=\"async\" class=\" wp-image-35911 aligncenter\" title=\"enseigne-amazon-application-lk\" src=\"https:\/\/www.luminokrom.com\/wp-content\/uploads\/2026\/02\/20241210_032035-1024x752.png\" alt=\"enseigne amazon application lk\" width=\"1346\" height=\"989\" srcset=\"https:\/\/www.luminokrom.com\/wp-content\/uploads\/2026\/02\/20241210_032035-1024x752.png 1024w, https:\/\/www.luminokrom.com\/wp-content\/uploads\/2026\/02\/20241210_032035-300x220.png 300w, https:\/\/www.luminokrom.com\/wp-content\/uploads\/2026\/02\/20241210_032035-1536x1128.png 1536w, https:\/\/www.luminokrom.com\/wp-content\/uploads\/2026\/02\/20241210_032035-2048x1504.png 2048w, https:\/\/www.luminokrom.com\/wp-content\/uploads\/2026\/02\/20241210_032035-353x259.png 353w, https:\/\/www.luminokrom.com\/wp-content\/uploads\/2026\/02\/20241210_032035-400x294.png 400w\" sizes=\"(max-width: 1346px) 100vw, 1346px\" \/><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><div id=\"pg-35822-4\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-35822-4-0\"  class=\"panel-grid-cell\" ><div id=\"panel-35822-4-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"7\" ><div class=\"bordure_gauche_verte_epaisse panel-widget-style panel-widget-style-for-35822-4-0-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p><strong>Illuminated signs are essential to commercial dynamics.<\/strong> They enhance the visibility of businesses and contribute to the attractiveness of town centres and commercial areas.<\/p>\n<p><strong>However, their use must evolve in response to environmental and societal challenges<\/strong> such as energy efficiency, the fight against light pollution, compliance with regulations and the comfort of residents.<\/p>\n<p>French regulations provide a framework, but real transformation depends on innovation and the responsibility of industry players.<\/p>\n<p><strong>By combining visual performance, legal compliance and energy efficiency, LuminoKrom\u00ae can become a driver of change and offer a more sustainable signage model that benefits both businesses and local communities.<\/strong><\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>&nbsp; Illuminated signs shine brightly in our cities and commercial areas, and have become essential visual landmarks in the urban landscape. They are a powerful tool for visibility and [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":35956,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[424,414,399],"tags":[],"class_list":["post-35822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press","category-blog","category-to-go-further"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.luminokrom.com\/en\/wp-json\/wp\/v2\/posts\/35822","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luminokrom.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luminokrom.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luminokrom.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luminokrom.com\/en\/wp-json\/wp\/v2\/comments?post=35822"}],"version-history":[{"count":5,"href":"https:\/\/www.luminokrom.com\/en\/wp-json\/wp\/v2\/posts\/35822\/revisions"}],"predecessor-version":[{"id":35970,"href":"https:\/\/www.luminokrom.com\/en\/wp-json\/wp\/v2\/posts\/35822\/revisions\/35970"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.luminokrom.com\/en\/wp-json\/wp\/v2\/media\/35956"}],"wp:attachment":[{"href":"https:\/\/www.luminokrom.com\/en\/wp-json\/wp\/v2\/media?parent=35822"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luminokrom.com\/en\/wp-json\/wp\/v2\/categories?post=35822"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luminokrom.com\/en\/wp-json\/wp\/v2\/tags?post=35822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}