Prime Video sign for the film Red One at Paris La Défense

Illuminated signage in one of Paris's most emblematic districts

As part of an ephemeral event, LAB PRODUCTIONS was commissioned by Prime Video to design an original installation at La Défense. For a week, to mark the launch of the film Red One (directed by Jake Kasdan, starring Dwayne Johnson, Chris Evans and Lucy Liu), the huge screen in the Westfield Les 4 Temps shopping center was entirely decked out in the colors of Amazon Prime Video. To reinforce the visual impact of the operation, even at night, a bespoke sign was created and enhanced with photoluminescent elements using our LuminoKrom® aerosol paint.

Marking visible day and night despite the lighting environment

Even in the heart of the La Défense district, in an environment particularly exposed to ambient lighting, our photoluminescent technology made it possible to highlight Prime Video's visual signature as soon as night fell. Thanks to the high luminous remanence of LuminoKrom® paint, the sign attracts attention at all hours. This project demonstrates the ability of our technology to enhance high-stakes visual communication projects, combining technical performance, aesthetics and innovation.

 

Luminescent marking - Site information
  • Type of project: event brand in the La Défense district
  • Location place: Paris La Défense - 15 Parv. de la Défense, 92092 Puteaux
  • Project management: LAB PRODUCTIONS
  • Applicator: LAB PRODUCTIONS
  • Date of the LuminoKrom® marking: December 2024

 

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